Continuous innovation is the driving force of the development trend of a manufacturing industry, but independent innovation is also a "trick". The rapid development of intelligent technology in the light industry, the intelligent operation scale of the agricultural industry chain has grown, and where should the technological innovation of plastic packaging machinery enterprises come from? It can only integrate into the sales market, constantly upgrade the current production line, increase the whole industrial chain, develop commodities, cooperate with each other in food manufacturing, food industry, food packaging materials and food safety testing and other stages, and keep improving itself. In particular, the key point is that independent innovation should not abandon the essentials and must consider customer requirements.
Enterprise technology innovation should highlight customer requirements
A letter to plastic packing belt machinery enterprises
To be an innovation-oriented country in infrastructure, we must have a number of world-class research institutes, research-oriented universities and business incubators. For Chinese companies, indigenous innovation is not a new topic to discuss. But Chinese companies have long been baffled by a conundrum: what they must innovate on their own.
To deal with this problem, basically all the companies are to say that independent innovation. Chinese companies, such as Huawei's phones, are generally doing very well in these areas today. Whether it is the capital input of the budget, or the efficiency of the output rate are increasing day by day, to international standards firm ideals and beliefs.
As everyone knows, when the standard of comment is changed to the success of commercial service, people will find it embarrassing that there is basically no world-renowned enterprise in our country.
In plain English, there is no operation scale, but in the well-known brand. People have a bunch of "giants" that rank among the top 500 in the world, but they cannot find an enterprise like iPhone that has achieved successful leadership, controlled a certain sales market and won recognition and praise from customers all over the world according to the real relative path of sales market.
A letter to plastic packing belt machinery enterprises
The world's second largest country with GDP can't just have one Huawei phone. Why have Chinese companies spent so many years and worked so hard on their own innovation, but struggled to rise to higher, more successful levels?
I don't think many Chinese companies realize that a hundred semicolons cannot be drawn immediately between the self-innovation they are proud of and the acceptance of the sales market and customers.
Today, the vast majority of people do not know where the headquarters of iPhone, Tesla Motors and BOSCH are, how their scientific research funds are invested, how their talent team is built, and how excellent their production lines are. However, this does not prevent people from trust, love and apply such well-known brands.
Why? Because the only concern of the customer is whether the company has given him the consideration of the requirements of the goods. Technical things, we do not know, do not understand, do not pay attention to. Instead of looking at this point, the company only wants to talk about it, immediately publicize the plan to customers and imperceptibly understand the "high and new technology" that only professional and technical personnel can understand, thinking that "I am so interested that you will buy it", only to get their confusion and disgust.
Many people may question: iPhone and Tesla are all new technology companies in people's image, and their success is not based on technology?
Carefully consider the path to the success of the iPhone, people will find that although the iPhone has high product research and development project investment, but the key to its development trend logic, not "high and new technology for the first", just all closely around commodity: to explore the requirements of customers, then find all to be able to consider this kind of technical requirements, regardless of the old and new, difficulty coefficient, applied to the quality of goods, design is good.
A letter to plastic packing belt machinery enterprises
The iPhone that pioneered the new era of mobile phones, including key technologies such as touchscreen display, was not the original iPhone, and some of them even had been patented by Durant for years. The iPod, on which Steve Jobs was resurrected, also owes its high-capacity memory technology to the recycling of its inventor, a Malaysian firm. One of Steve Jobs's greatest strengths is not that he invented any high-tech technology, but that he understood it before anyone else: consumers expect easier access to their mobile phones, more music on their MP3 players, and then consider them in terms of merchandise.
The same is true of other global brands that have been successful. Many of their hot-selling products, and did not choose too many complex high-tech, but in the design scheme, processing technology has a unique style, the same to obtain customer recognition. Tesla cars contain crucial technologies, including rechargeable batteries, and are based on previous scientific research. But Elon Musk's grasp of customers' potential needs and integration of them into pure electric vehicles with cool exterior design has opened up a new category of sales market. Samsung's ability to slack off and catch up with the iPhone's dominance of smartphones is not based on the new technology being trumpelled today, but on understanding what customers want next and making the display bigger first.
Throughout, there was no doubt about the technical practicality. Without technological innovation, the creation of products will be difficult to implement, and companies will lose the indoor space and dominance to participate in market demand. But it is better to remember that these basic facts and the laws of business services will not change: the ultimate goal of technological innovation is still to produce goods that are genuinely relevant to the needs of the customer. If it is impossible to create a reasonable connection with customers and build a highway bridge between the two sides before and after communication with commodities, independent innovation with large capital investment will get twice the result with half the effort.
Ningbo Pacific packaging belt co., LTD. Was founded in 1988, is a professional production of packaging materials, packaging machinery and plastic machinery company. Is located in the beautiful southern bank of hangzhou bay, visit the world's longbridge "hangzhou bay bridge bridgehead, ningbo, east, west near hangzhou, and Shanghai across the sea, the geographical position is superior, the transportation is convenient, the company to develop the national industry as the goal, to open economy as an opportunity to strive to do better, and common development of hangzhou bay bridge vigorous strong economic era.
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